What?

This guy from the SF Chronicle is quickly becoming my least favorite journalist. Does this article make any sense whatsoever?

The title seems to criticize sports for being too brutal...and extends that to how we wage war...but then he goes on to talk about showmanship and Muhammoud Ali and how he wasn't humble like Joe Louis, but how he likes him anyway, but there needs to be some limits to Howard Stern and the Janet Jackson Super Bowl thing, but not the limits that a Republican would suggest, because it's not that big of a deal. What the fuck is this kook talking about? He reminds me of this guy in our film school who will more or less start arguing a point and then get really excited and start arguing the opposite side, and then gets upset - at himself, I guess - for arguing...it's very odd.