All This Money

We run all these numbers about people going to movies- box office and all that crap. I wonder if anyone realizes that the reason movies make so much more money now, than say, 15 years ago is because of ticket price increases that have basically served to update the technology in the theaters. If you counted the number of people who attend films, it is fewer and fewer, and if you account for the age of people who attend films and the increase in population, the people who attend are fewer still (although young folks are probably up).