Betting on the Box Office

Why don't they call futures trading gambling? Isn't that what it is? Fine...call it handicapping or hedging or whatever. A new idea for hedging movie box office.

I wrote up this idea in a critical studies class as a game idea - then the game was made - and now money's being throw into the game.

I'm not strongly against this idea, in fact, I think it sounds rather interesting. They should also consider a market for DVD and Itunes profits to try and cultivate "cult" hits or movies that are able to find second and third lives. Also - it can help discover fake hits - movies with inflated first weekends which fall off drastically when people realize what a piece of shit movie it is.