Reserved Seating Sucks

I just saw the Grove is now reserved seating. I hate this trend in movies. I can stand it for certain select theaters - like the Arclight. I don't like it, but I get it. I also "get" the advantage of not needlessly waiting in long lines if you pre-bought tickets. However, I hate the symbolism of it. I hate the pretentiousness. I hate treating movies like theater or opera. Movies are a popular media. Always have been, always should be. When they become rarefied is they day they die.