Retailers are scaling up their sizing because Americans are getting fatter.
"You may actually be a size 14 and, according to whatever particular store you're in, you come out a size 10," said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. "It's definitely to make the consumer feel good."
One more argument for American-the-pyramid-scheme. How did we let this happen?
No comments:
Post a Comment