Wow

Fashion line introduced at Target crashes their website.

I'm guessing this helped:

Actress Jessica Alba tweeted that she "dreamt about the Missoni 4 Target bike last night" and that she hoped her husband was "going to get it 4 me?!?" Singer Jessica Simpson retweeted Alba, saying that she wanted the bike too: "So cute!"

Good to see someone still knows how to conduct business. And there is still money to be made.