From Day One

Virginia Postrel had Obama pegged.

She understood very early on, Obama was glamorous and not charismatic. The difference:

Charisma moves the audience to share a leader’s vision. Glamour, on the other hand, inspires the audience to project its own desires onto the leader (or movie star or tropical resort or new car): to see in the glamorous object a symbol of escape and transformation that makes the ideal feel attainable. The meaning of glamour, in other words, lies entirely in the audience’s mind.

And the capper:

If you think of Barack Obama as a charismatic president, it is hard to explain why his supporters are so angry. He should be able to win them over. But if you understand his appeal as glamour, then his problems aren’t surprising.

With glamour, any specific action that stands outside the fantasy breaks the spell, alienating supporters who disagree. Even trying to remain above the fray, as Obama often does, infuriates those who want a fighter.

A well-established sales tool, glamour is a tremendous asset if you’re running for office. But once you have to govern, it’s a problem. Although charisma can continue to inspire, glamour is guaranteed to disillusion. The only thing surprising about Obama’s predicament is how few people expected it.

The truth can hurt.