What Inflation?

The other day, I bought a bottle of vodka for the first time in a long time. Ketel One. The Tillamook cheddar of vodkas. In the early 2000s, when vodka was the drink of choice amongst my crowd, Ketel went for 35-40 a bottle if I'm remembering correctly. This weekend, it cost $25 for a "premium" type of Ketel. 

Supply and demand.