Why Can't Something Just Be Good?

There's something about our times...everything is so hyperbolic.  Exaggerated.  I feel like no reads history.  Emily Nussbaum calls True Detective macho bullshit and she worries she's a scold.  Here's the thing: I know what she's reacting to.  She's reacting to this notion that the show is "so deep" and "so awesome" and the "best thing ever."  The show is good.  I enjoy watching it.  I'm glad it's 8 episodes and we're going to get an end to the mystery.  Top of the Lake is a good comparison.  I wouldn't put one over the other if we were ranking them.  But why is it so important to rank them?  True Detective is fun to watch in the context of other procedurals:  Zodiac, Memories of Murder, Top of the Lake, Broadchurch, Hannibal, The Onion Field, Peeping Tom, even.  All of these films/shows have something to say for themselves.  But TD is getting the nerd-obsessive folks that usually reserve their love for either comic book bullshit, PTA films, or JJ Abrams stuff (different nerds/obsessives for each, but they all share the same enthusiasm.)