From Levine news:
STUDY: 1 MILLION DUMPED CABLE LAST YEAR FOR NETFLIX, HULU: Tempted to cut the cord? You’re not alone: Even with overall TV viewership on the rise, about 1 million cable or satellite subscribers dumped their service last year. According to research by the Convergence Consulting Group, about 2.7 million U.S. TV subscribers unsubscribed from their traditional service to rely solely on over-the-air signals, Netflix, Hulu, iTunes and other online outlets over the past three years. About 1 million of those viewers cut the cord in 2011. The research forecasts another 900,000 will defect this year. Furthermore, about 19 percent of viewers watch between one and two episodes of TV online each week (either via a network’s own Web site, or another distribution outlet).
Good. I have little sympathy for the cable companies who definitely jack up costs when you aren't looking (know as cramming, and is actually illegal, if anyone bothered to pay attention). If sports and HBO figured out how to stream or whatever, I'd dump the cable TV too.
1 comment:
As the economy improves and sports fans want easy access, I think customers are looking for more value and high-tech equipment. I know my employer, DISH, has seen an increase in calls for the new Hopper whole-home DVR since it was a long time in coming for them. I wasn’t one of the new customers who can get the Hopper for free, but I got a great discount off of mine, which is despite being an employee, since they do the same for many other regular customers. I’m thinking that will make a big difference in the numbers overall because people are looking for getting more for their money rather than watered down cheap online TV services.
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