Pft

Nikki Finke writes Warner Bros puff piece on Harry Potter.

Things have turned out so well that it’s easy to forget what a huge risk Warner seemed to be taking more than a decade ago when it bought the Potter rights. The studio didn’t know how the series would end. And J.K. Rowling, who wrote the series, was a wild card.

Uh, really? Who is she kidding? On what planet can WB be patting themselves on the back for taking a "risk" with Harry Potter? That was the biggest breakaway slam dunk in recent movie history. So much so, no one thinks any of the movies are any good and it still makes billions. JK Rowling handed them a hit and a gigantic audience. This hagiography is disgusting. They make it sound like they took some unknown situation and made it into movie-gold. All they did was film a brand people loved and not fuck it up. I suppose in the corporate world you can call that taking a risk. In the real world, we can and should scoff at such things.