Wikipedia Entry of the Day: Generation Y

Generation Y. Question came up at work today re: Generation Definition and reading up on it, found this interesting tid-bit:

The Millennials are sometimes called the "Trophy Generation", or "Trophy Kids,"[23] a term that reflects the trend in competitive sports, as well as many other aspects of life, where "no one loses" and everyone gets a "Thanks for Participating" trophy and symbolizing a perceived sense of entitlement. It has been reported that this is an issue in corporate environments."[23] Some employers are concerned that Millennials have too great expectations from the workplace and desire to shape their jobs to fit their lives rather than adapt their lives to the workplace.[24] To better understand this mindset, many large firms are currently studying this conflict and are trying to devise new programs to help older employees understand Millennials, while at the same time making Millennials more comfortable. For example, Goldman Sachs conducts training programs that use actors to portray Millennials who assertively seek more feedback, responsibility, and involvement in decision making. After the performance, employees discuss and debate the generational differences they have seen played out"[23]

There are three (suggested) core elements that drive the ambitions of Generation Y in the workplace[25] :

Impact--Making a difference is a strong motivational force behind Gen Y's efforts. Though salary and benefits continue to dominate the no. 1 and 2 on the importance list, making an impact ranks no 3.

Communication--The instant communication framework Gen Y developed through extensive computer usage has led to a need for more professional feedback than that of past generations.[26] Communication platforms such as SMS, e-mail, video chat, and blogging have engendered a mindset that necessitates constant communication with others. That mindset has carried over into the workplace.

Flexibility--The divide between work and life is continually growing narrower as more people shift from the bricks-and-mortar to a remote workplace. The rate of remote office workers has increased significantly in the past two years.[27]

I've seen this entire dynamic play out from receiving trophies in sports all the way to the workplace. It is indeed there.